adidas_cycling_25

Cycling’s obsession with time, distance and style have led the sport to a place where the idea of riding for simple enjoyment seems impossible. When we let go of the need to measure ourselves against anyone else’s view of what cycling should be, the places we can go (mental/physical) and the boundaries we set, become limitless. No matter what bike you ride, no matter where you ride it, we can all ride on our own terms. We can all ride free. Shot by Lucho Vidales and Pol Foguet.

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