NUTRiBULLET / SOCIAL MEDIA #LOVEWHATYOUHATE

Last summer we were on a mission to make Nutribullet followers ‘love what they hate’. How were we going to do this? There’s always that fruit or that veg that someone can’t stand, and they wish it would be wiped out... we helped them accomplish that. We selected 4 veg that we feel had the most haters. then it was up to the public to vote for which veg they felt was the worst of them all. the fruit/veg with the most votes will get violently sliced by a Nutribullet on the popular morning show, ‘Expresso’. Everyone who voted for that particular veg went into a draw to win a Nutribullet. This campaign ran over Facebook, Twitter and Instagram.

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