ADIDAS_FOOTBALL_25

Hold on, stop the bus. Football has taken a wrong turn. Bossy Data is sucking all the fun out of our beautiful game. We're turning talented individuals into an army of automated bots. Pushing expressionist artists into playing by numbers. It's time to change the field of play. To trust our instincts again. Let our unique DNA lead the way. When we surprise ourselves, we surprise everyone. No one ever shouts, "did you see that!" To something they see every 90 seconds. So, let's ditch the script and improvise. Colour over the lines and play our own way. It’s time to let our instinct improve on instruction. It's time for you to…Play your way. Shot by Theo McInnes and Ellie Ramsden.

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