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There’s a cultural shift happening. Pro athletes, popular artists and personalities are stepping away from their untouchable status and opening their real selves up to their communities. And we’re all stronger for it. For adidas training, this means finding the strength in authenticity. Shaking off the critics and the artificial standards and focusing on the power of the real. Not being afraid to get sweaty, to have fun with it, to push limits and to try for goals beyond what you dreamed possible. All of this, powered by community. Because when we come together, we become something stronger and bolder and more wonderfully human than ever before. Shoy by Lucho Vidales and Pol Foguet.

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